A OriginalIllustrative test
Split testing.Real traffic.Clear answers.
Split test your pages. Understand your traffic.
Connect conversions, funnels, replay and heatmaps
in one shared workspace.
01 / The split Interactive example
One link.Endless possibility.
Keep your campaign link.
Change what happens next.
spsk.cc / t / your-test
A/ Original50%
B/ Challenger50%
50% original / 50% challenger
Drag to change the flow
All challenger50 / 50All original
02 / The signalMake every visit a little more useful.
Let the resultsdo the talking.
Compare visitors, conversion rates and conversion value. Filter by split test or project group, choose a custom date range, and inspect uncertainty before calling a winner.
Conversion rate Original Challenger
| Variant | Visitors | Conversions | Conversion rate | Trend |
|---|---|---|---|---|
| Original | 1,240 | 62 | 5.0% | |
| Challenger | 1,260 | 88 | 7.0% |
03 / Beyond the conversion Explore the toolkit
See the wholejourney.
Where visitors come from. Where they hesitate. What gets them to convert. Connect the numbers to the experience.
Find your best traffic
A clearer view.
A closer look.
Go from the whole website to the visitors you want to understand. Click a breakdown to filter the entire report, then combine filters to go deeper.
- Channels, sources and UTM campaigns
- Pages, locations, browsers, devices and more
- Page goals, custom events and event properties
Traffic analyticsIllustrative data · 7 days
Try a filter
Visitors2,480
Pageviews6,324
Goal completions174
Top pages
Make it your own
Website goalsCustom eventsCombined filtersFind the missing step
Know where
visitors drop off.
Build an ordered funnel from page visits and events. Compare completion, drop-off and time to convert, then explore session recordings with the same filters.
- Two to six steps with a conversion window
- Breakdowns by variant, source, device or country
- Carry traffic filters into funnels and replay
Signup to subscriptionIllustrative data
Entered funnel2,000
Completed160
Conversion rate8.0%
- 01 Landing page2,000100%
- 02 Start signup76038%
- 03 Create account36018%
- 04 Subscribe1608%
From first visit to your next customer.
Put the visit in context
Watch the
story unfold.
Replay captured sessions to see the interactions behind your reports. Move along the timeline, change playback speed, and save a recording or leave a note.
- Filter by page, device, test, variant and outcome
- Connect session activity to the visitor’s journey
- Text and input masking built into capture
Session recordingIllustrative session
YOUR BRAND•••
YOUR NEXT CHAPTERMake something
Make something
that matters.
Name••••••••••••
Email••••••••••••
Create account - 00:00Page viewed/signup
- 00:23ClickedCreate account
- 00:41Page viewed/thank-you
- 00:42ConversionSignup completed
00:23 / 00:42Personal information masked
See what gets attention
Less wondering.
More seeing.
Explore where people click, move and scroll. Compare pages and devices, identify high-interest elements, and open recordings for more context.
- Click, movement and scroll overlays
- Desktop, tablet and mobile views
- Page insights, element activity and scroll depth
Heatmap · /homeIllustrative data
Desktop
YOUR BRANDFeatures Pricing Sign in
YOUR NEXT CHAPTERMake something
Make something
that matters.
One idea. Endless possibilities.
Start creatingClick intensityLowHigh
Your existing pixel. A wider view. Enable analytics, funnels, replay and heatmaps from Settings. Optional collection starts only after you turn it on, subject to your consent settings. Choose sampling, retention and excluded pages.
See the setup04 / The possibilities
Test the idea.Keep your stack.
Your existing pages.
Your chosen traffic.
One clearer answer.
Find the message that makes people act. Compare different headlines, layouts, and calls to action using the pages you already have.
Test your own ideaB ChallengerIllustrative test
Make the next move count.
Set the weights
Start at 50/50 or choose your own balance across two to ten destinations.
Keep visits consistent
Returning visitors keep their assigned destination for 30 days in the same browser.
Measure what matters
Compare traffic, conversions, and the values you assign to them. Make your next move with evidence.
05 / Your working space
More insight.Less juggling.
The details that turn a useful tool into a place your team can work.
Better decisions
are a team sport.
Invite teammates into the same company workspace. Share split tests, groups, pixels and analytics while everyone uses their own login. You stay in control of access.
YOUAMJLSK+
5 people total · Owner included · Private invitation links
A home for
every experiment.
Keep campaigns and clients organized with groups. Find the right tests quickly and compare split-test results across an entire project.
Your link.
Your domain.
Connect and verify your own domain, then use it for new split-test links. Keep a familiar brand in front of your visitors.
go.yourbrand.com/t/launchYour dates.
Your perspective.
Explore split-test performance by day, week or month, with custom date ranges and your reporting time zone. See conversion value and statistical uncertainty alongside the numbers.
Install. Verify.
See events arrive.
Copy your snippets or a ready-to-paste Codex or Claude Code installation prompt. Verify the pixel, then follow pageview and conversion events in Settings.
One setup. More insight.
Your existing Splitstack visit pixel powers the new analysis tools. No separate recording snippet to install.
- 01
Capture the visit
Install the visit snippet on each page you want to measure. It records pageviews and keeps the split-test assignment in a first-party cookie, subject to browser and consent settings.
- 02
Define the conversion
Place the conversion pixel only on the successful confirmation page, or fire an event after a confirmed action. Add an optional conversion value when you create a test.
- 03
Choose what to collect
Turn on traffic analytics, funnels, replay or heatmaps in Settings. Connect your consent choices and set sampling, retention and page exclusions. New data appears as visitors arrive.
06 / From idea to insight
A small setup.A clearer picture.
- 01
Add your destinations
Choose the pages you want to test and set how traffic should be split.
- 02
Share one short link
Send visitors through a single link. Splitstack routes them using your chosen weights.
- 03
Follow the results
Install and verify your pixels, then compare split-test results and explore the visitor journey in one place.
07 / Good questions
Before yousplit.
A few things worth knowing before your first experiment.
Do I need to rebuild my pages?
No. Add the destination URLs you already use, choose their traffic weights, and share your Splitstack link. Your pages stay on their existing websites.
How does traffic splitting work?
New visitors are randomly assigned a destination using the weights you set. You can test two to ten destinations. Repeat visitors keep their assignment for 30 days in the same browser, while the browser identifier and assignment remain available.
How do I track conversions and their value?
Install the visit snippet on your destination pages and the conversion pixel only on a successful confirmation page. A visitor must have a valid assignment from the split-test link for the conversion to be attributed. You can set an optional default conversion value on the test or supply a value with the event. Splitstack does not automatically read checkout totals.
Will my campaign parameters stay intact?
Yes. The redirect passes through your campaign query parameters, so tags such as your UTM values can reach the destination page.
What happens when I reach my free limit?
The Free plan includes three split tests and 3,000 new tracked visitor assignments per calendar month in UTC. After the traffic limit, new visitors still reach the first destination, but new visits are not tracked or split. Existing valid assignments can still record conversions. The monthly allowance resets at the start of the next month.
Do the new analytics tools need another pixel?
No separate analysis or recording snippet is needed. Your existing visit snippet loads the optional analytics tools when you enable them in Settings. Install it on every page you want to measure and connect your visitor consent choices. The conversion pixel remains separate and belongs only on successful conversion pages. These tools collect new activity; they cannot recover visits from before installation or activation.
Can I track my own goals and events?
Yes. Add page-visit or custom-event goals in each website’s settings. Filter by those goals, custom events or permitted event properties, and combine them with sources, UTM tags, locations and device filters. Website goal completions are separate from attributed split-test conversions, so defining a page goal does not change a test’s conversion count.
How do replay and heatmap collection work?
You choose which modules to enable, how many sessions to sample, and which pages to exclude. Replay masks text and form inputs, and captured layouts can differ from the original page. Detailed analytics can be retained for up to 90 days, recordings for up to seven days, and each recording lasts up to five minutes. Consent settings, browser restrictions and blockers can affect collection.
Can my team work in the same account?
Yes. Each company has five seats total, including the owner. Create an email-specific invitation in Settings → Team, then copy and share the private link. It expires after seven days and reserves a seat while pending. Teammates use their own logins; the owner controls membership. Invitation emails are not sent automatically.
Can I try it before creating an account?
Yes. Explore the demo to try split testing, traffic filters, goals, funnels, replay, heatmaps and team settings with sample data. Demo changes stay in your browser tab and do not route real traffic.
08 / Simple plans
Start with a question.Make room to grow.
Start free. Get more room when your testing needs it.
Free
$0/ month
For your first experiments.
Start testing free- 3 split tests
- 3,000 tracked visitors / month
- Weighted traffic routing
- Split-test & traffic analytics
- Funnels, replay & heatmaps
- Groups & up to 5 company seats
- Custom domains & conversion values
Start with your existing pages and a single short link.
Professional
$399/ month
For teams running more experiments.
Preview Professional- Unlimited split tests
- Unlimited split-test visitor assignments
- Everything in Free
Try the Professional plan in the demo. Online upgrades are not available yet.
Monthly visitor allowance counts new tracked assignments. Returning visits with an existing assignment do not use another credit. Optional analytics and recordings have separate collection and retention limits.